Consider the advantages and challenges presented by today's global marketing environment. Then answer the questions below:

• Does the company have a global or international presence?
• Answer the applicable question below:
• If your company is global:What are some of the pros and cons for your company of doing business across countries and cultures?
• If your company is not global:Do you think the company should go global? Why or why not?
• Why is it important for leaders - the CMO, CEO and Executive Team - to understand digital and globalmarketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?