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Consider the option available to ABG at the time of the emergency( Do nothing, do nothing, but explain. Open the USD 310 pledge level to

Consider the option available to ABG at the time of the emergency( Do nothing, do nothing, but explain. Open the USD 310 pledge level to an unlimited number: roll the price back to USD 250).


Perform the appropriate financial analysis for each option?


Examine the role of the company, competition, and customers on this decision?


Which option should ABG choose? Please explain?

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