Consider the Price Elasticity of Demand. Explain how an understanding of this, in conjunction with other economics concepts, can help a business improve its performance (e.g. increase sales revenue). The main part of your analysis will be based on which product? Which company is the main producer of this product? Do you believe that this product is elastic, inelastic, or unit elastic? Combine theory with practical examples. o This paper is not a summary of economics concepts and research. This is an analysis. o Your analysis should be of one product and/or company. o Your examples must reference real data. Examples should not be hypothetical. o Please stay on topic.

In addition to using and citing the textbook, please use at least one additional reference source (e.g. a respected/reputable website). o Sources such as blogs, social media sites, and Wikipedia are not viewed as respected/reputable.