Considering market segmentation and branding, how would you separate retail hype from reality? Overall, which strategies do you think will remain consistently most effective and why? What are the limits of these strategies for retailers and for consumers? In your discussion, include an example of a retailer that is primed to ride out the state of global uncertainty (lingering effects of the pandemic, supply chain issues, inflation). What is it about their strategy that convinces you of this? Please remember to respond to at least 3 classmates postings