Considering the CREST Environment (Competitive, regulatory, economic, societal, and technological environment), which environmental factor do you believe would have the largest impact on a company such as Big Rock Brewery? Your answer to this should move beyond your opinion to providing some facts to justify your opinion. You should have at least one additional source cited in your discussion. Further, you must respond to a classmate's posting by adding value to their argument. Add information/facts/ideas that support or refute their conclusion.