Corporate culture is a crucial concept to most students because:

success within an organization often depends upon conformance to organizational standards regarding attitude, loyalty, commitment, and appearance.

once you understand the basic concept, you can behave in any way you deem appropriate.

it is important to strive to change an organizations culture to better conform with your own personal tastes and standards.

success within an organization often depends upon one's knowledge of opera, ballet, and proper place settings when entertaining.