could you please help me out with this.

Shared document questions. Have a go at writing the questions below in a shared doc. Pair up with another student and try making comments on what they've written given constructive comments and a mark. Share this document with each other and your teacher making it clear who has written what using highlighting. Budget Airlines Many loss making national airlines (such as British Airways and Air New Zealand), that recently concentrated on business-class travellers, have started to compete directly with low cost airlines. They plan to significantly reduce fares, remove restrictions on bookings and set up new websites dedicated to attracting cost-conscious travellers back to national airlines. The quality of the service on-board will not be affected. While the national airlines are shrinking, cutting costs and capacities, the low cost airlines are racing ahead. Industry analysts expect the low cost airlines share of the market to rise from 7% to 30% in the next five years. As a result low cost airlines have seen their share prices more than double, whereas the shares of national carriers have fallen in value. They believe that weak airlines will eventually disappear and leave space for others to expand. The smaller of the national airlines will have to give up their ambition to be global players. Squeezed by the low cost airlines and their larger national rivals, they will either go out of business, get swallowed up by rivals, or shrink to become niche players. [Source: adapted from Dominic O'Connell, "Budget boys batter the flag carriers", The Sunday Times, 16 June, 2002] Evaluate two pricing strategies airlines could adopt to increase their revenue. One strategy is .... This is when...... This could be used by BA because "EVIDENCE FROM ARTICLE." An advantage of this for BA is .... However a problem could be.. Another strategy is... REPEAT AS ABOVE In my opinion the best strategy is...because...However, it does have the drawback that..., which could be overcome by.... Overall the airlines decision depends on... GENERAL FACTOR. (10) Describe one potential pricing strategies that a budget airline may adopt when entering a new market. (4) One strategy is ..... which means the firm .......which would lead to benefits such as....This could be used by a budget airline because EVIDENCE/APPLICATION