OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of

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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.

Setting the total promotion budget and mix

(pp. 420–424) pg97

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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