Cramwool Inc., an apparel company, targets several market segments with a different offering for each. Explain the segmentation strategy Cramwool is using.

Canadian wireless communication is a $50 billion industry. The number of Canadian cell phone subscribers exceeds 30 million and 99% of the Canadian population has access to wireless services. In 2014, the big three players of this industry Rogers, TELUS and Bell had 37.3%, 31.6%, and 31.1% market share respectively. These big three made up for 29.45 million subscribers and the remaining 1.25 million will be served by new entrant and small carries (i.e. WIND, Moblicity, Videotron, Shaw, or Public Mobile).

With the intense competition and slow growth of new subscribers, companies are trying to improve their retention strategy. Assume you are hired by Bell Canada, who lost market share to TELUS and new entrants in the last two years, as a marketing consultant to provide guidance about current customers' plan preferences and competitors' practices. Explain how you would design a marketing research project to obtain required information. Make sure to explain the marketing research process, including problem definitions, your formal research design, sampling, data collection etc.

Differentiate between primary data and secondary data. Discuss a situation that primary data should be collected and a situation that primary data is required.

Explain a firm's corporate social responsibility in terms of its stakeholder categories.