7-36. MESSAGE STRATEGIES: WRITING POSITIVE MESSAGES; COMPOSITION MODES: SUMMARIZING [LO4] As energy costs trend ever upward and more people become attuned to the environmental and geopolitical complexities of petroleum-based energy, interest in solar, wind, and other alternative energy sources continues to grow. In locations with high insolation, a measure of cumulative sunlight, solar panels can be cost-effective solutions over the long term. However, the upfront costs are still daunting for most homeowners. To help lower the entry barrier, Grasshopper Solar in Ontario finances or sells solar panels to homeowners who then can benefit from the Ontario government’s “Feed-in-Tariff” (FIT) Program.9