Creating successful marketing campaigns can be quite complex. There is a required level of both creativity and the ability to understand multiple dynamics at once regarding the way people think and act. Generational considerations also play into the mix of behavioral differences when analyzing buying behavior and developing marketing strategies. Review the information in the following articles and online sources and then conduct basic research on the generational differences before answering the questions listed below.

• https://www.marketing91.com/generational-marketing/ (Links to an external site.)
• https://www.cms-connected.com/News-Archive/October-2018/Generational-Consumer-Shopping-Behavior-Comes-Into-Focus (Links to an external site.)
• https://cdn2.hubspot.net/hubfs/2323601/US%20EPSILON/WEB%20images%20and%20videos%20by%20page/Resource-center-assets/Resources-Home/PDFs/Generations_Research_ebook_05Feb2019.pdf?hsCtaTracking=18099992-1048-47a3-ab50-5a1b2115cc3b%7Cc9baaeb4-ee6f-4a98-bbd6-cc293aa28c8b (Links to an external site.)
• https://www.forbes.com/sites/workday/2019/09/12/generational-differences-and-the-shifting-workplace/#7730a0e853ce (Links to an external site.)
• https://www.businessinsider.com/inside-rise-of-gen-z-led-consulting-agencies-marketing-2020-6 (Links to an external site.)

Questions to be answered:

1. Considering the differences between Generation Z, millennials, and other employee generations, such as baby boomers, how will implementing and controlling marketing activities be affected? Discuss.
2. What type of marketing implementation is best suited to the needs and preferences of the various generations? Explain.
3. As more generations are represented in the workforce, how will the elements of internal marketing strategy have to change to ensure successful marketing implementation?
4. If you were personally responsible for implementing a particular marketing strategy, which implementation approach would you be most comfortable using, given your personality and personal preferences? Why?
5. Would your chosen approach be universally applicable to any given situation? If not, what would cause you to change or adapt your approach? Remember, adapting your basic approach means stepping out of your personal comfort zone to match the situation at hand.

Don't forget to take it further... what is the answer to the "WHY?" behind each topic that a marketing professional must consider? Make sure you reference the information from your research in your initial post so we will all understand your perspective on the topic.