Critically analyze and evaluate the Mission Statement in the light of the components that a mission statement should answer using the components below and rewrite the mission statement.

(1) - Customer ,(2) - Products & Services,(3) - Markets ,(4) - Technology ,(5) - Survival, growth & Profitability,(6) - Philosophy,(7) - Self-Concept,(8) - Public image

& (9) - Employees.

Mission Statement (Salada Foods Jamaica Limited)

We are committed to manufacture and distribute beverages of the highest quality to meet the needs of our customers in all the markets we serve, to optimise the returns to our shareholders, and to improve the quality of life of employees and the well-being of the communities we serve in Jamaica and elsewhere.

Course : Entrepre Strategic Thinking