Question
Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to gather insights about their customers/ stakeholders? 10 marks
Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to gather insights about their customers/ stakeholders? 10 marks
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
