Current Marketing Statistics show that 4 out of 5 Smartphone owners use their phones to shop online. Currently, mobile shoppers make up more than 70% of traffic toAmazon .com, accounting for almost half the site's orders over the Black Friday weekend. Of all the Demographic groups, which one isLEASTlikely to make up the majority of these consumers?

a.

African American consumer

b.

Mature consumer

c.

Asian consumers

d.

Hispanic consumer

In the Marketing Mix terms such as Features, Quality, Design, Branding and Variety are all affiliated with

a.

Price

b.

Promotion

c.

Product

d.

Place

In the Marketing Research process, after we have developed the research plan for the collecting of information, the next step is to

a.

Interpret and Report the Findings

b.

Determine the wants and need of the customers

c.

Define the problem and research objectives

d.

Implement the research plan and analyze the data

When a company such as Cari-Med decides togrow the business by starting or acquiringbrands or services outside their current businessportfolio, they are practicing

a.

Market development

b.

Diversification

c.

Market penetration

d.

Product development

Companies such as Kraft Foods and Procter & Gamble send a trained observer to watch and interact with customers as they shop. This is an example of ________.

a.

Observational research

b.

Experimental research

c.

Survey research

d.

Ethnographic research

Bluedot, Pinterest and other marketing companies have managed to collect primary data through surveys and Web-based focus groups whilst tracking consumer behavior for present and future clientele through the use of

a.

Social Media

b.

Online Marketing Research

c.

Learning Platforms

d.

Market Research Systems

Jessica was excited to pick up her new wardrobe that she ordered online to attend the Dream Weekend parties. However after trying it on she realized her outfits were two sizes smaller than her current frame. Faced with overwhelming disappointment she is currently experiencing

a.

Post purchase behaviour

b.

Cognitive dissonance

c.

Brand switching

d.

Brand conviction

Organizations such as the National Environment and Planning Agency (NEPA) assists our local conglomerates such as Wisynco and Jamalco make decisions that will benefit their consumers, the environment and other minority groups. These organizations are classified as

a.

Citizen- Action publics

b.

Media publics

c.

Internal publics