Dashboard, which sells guitars, recently completed a guerilla marketing campaign and included a game where consumers would provide their emails and, in exchange, spin the wheel and get a prize. This collected list of emails was given to your sales force so that they could follow up and convert these leads into customers. The campaign cost $9000 to run. Dashboard's guitars typically yield an initial margin of $340, with a CLV of $400. What is their break-even acquisition rate? 4.5 10.54 8.65 12.16