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Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 105 100% Variable expenses 63 60% Contribution margin $ 42
Data for Hermann Corporation are shown below: |
Per Unit | Percent of Sales | |||
Selling price | $ | 105 | 100% | |
Variable expenses | 63 | 60% | ||
Contribution margin | $ | 42 | 40% | |
Fixed expenses are $81,000 per month and the company is selling 3,800 units per month. |
1-a. | The marketing manager argues that a $8,600 increase in the monthly advertising budget would increase monthly sales by $18,000. Calculate the increase or decrease in net operating income. |
1-b. | Should the advertising budget be increased? | ||||
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