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Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 105 100% Variable expenses 63 60% Contribution margin $ 42

Data for Hermann Corporation are shown below:

Per Unit Percent of Sales
Selling price $ 105 100%
Variable expenses 63 60%
Contribution margin $ 42 40%

Fixed expenses are $81,000 per month and the company is selling 3,800 units per month.

1-a.

The marketing manager argues that a $8,600 increase in the monthly advertising budget would increase monthly sales by $18,000. Calculate the increase or decrease in net operating income.

1-b. Should the advertising budget be increased?
Yes
No

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