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Davenport Services provides basic marketing and public relations services in a town in the southeast. Lately, the growth in the business has been relatively flat
Davenport Services provides basic marketing and public relations services in a town in the southeast. Lately, the growth in the business has been relatively flat and the managers have been considering new services that might improve their prospects. The sales manager has suggested that adding some "enhanced" services (more personalized attention to the client, greater media access, and so on) might be the approach to pursue. He put together the analysis and was about to present it when he suddenly quit. You have been asked to reconstruct the analysis. The last known spreadsheet with the analysis is shown as follows. You recall that in the last meeting the sales manager estimated that Davenport would probably have to hire some additional employees to do the extra work. He estimated that would add about $21,795 to the monthly labor costs. Required: Fill in the blank cells. (Enter all amounts as positive values.) DAVENPORT SERVICES Projected Income Statement For the Month % Status Quo: Alternative: Increase Current Services Enhanced (Decrease) Difference Services 20 % Sales revenue 474,180 Costs $ 102,600 10 % 10,260 Equipment lease 112,860 30 % Labor 94,445 21,795 20 % Rent 22,800 5% Depreciation 23,730 1,130 22,600 Utilities 57,600 Other 22,600 Total costs $ Operating profit 98,100 25,200
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