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Define both strategy and positioning as they pertain to advertising. What are the primary differences between the two and where do they overlap? (4-6
Define both strategy and positioning as they pertain to advertising. What are the primary differences between the two and where do they overlap? (4-6 sentences)
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Strategy and positioning are two distinct yet interconnected concepts in advertising Strategy refers ...
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Organisational Behaviour In The Workplace
Authors: Jacqueline Mclean, Laurie Mullins
12th Edition
1292245484, 978-1292245485
