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Define Diffusion of Innovation. Discuss Roger's characteristics in terms of Netflix. Netflix replaced Blockbuster video. Discuss Roger's characteristics in comparison to Blockbuster video. What should

Define Diffusion of Innovation. Discuss Roger's characteristics in terms of Netflix. Netflix replaced Blockbuster video. Discuss Roger's characteristics in comparison to Blockbuster video. What should Blockbuster video have done to make its own product obsolete and avoided the decline stage of the product life cycle? Based on this discussion, what additional product lines could Netflix add? Why would it be successful?

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