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Define Integrated Marketing Communication (IMC) tools. How do these tools help create successful marketing campaigns? Provide examples.
Define Integrated Marketing Communication (IMC) tools. How do these tools help create successful marketing campaigns? Provide examples.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
