Question
Develop a service blueprint for a technology-delivered service (such as an Internet-based travel service). Compare and contrast this blueprint to one for the same service
Develop a service blueprint for a technology-delivered service (such as an
Internet-based travel service). Compare and contrast this blueprint to one for the
same service delivered via more traditional channels. (such as personal travel
agent).
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
