Question
Define the consumer market and briefly describe the four major sets of factors that influenceconsumer buyer behavior.Which characteristics influence your choice when deciding on the
Define the consumer market and briefly describe the four major sets of factors that influenceconsumer buyer behavior.Which characteristics influence your choice when deciding on the mobile phone you are using right now?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
