demand. If fixed costs are $100,000 and the following chart represents the demand at various prices, what price should be charged in order to maximize profits? Units Sold Price 30,000 $10 40,000 $9 50,000 $8 60,000 $7 $10 59 58 0 57 Hide Feedback SOLUTION: 1) Calculate profit for each as: (price * qty)-VC-FC 2) At $9, profit is $60,000, which maximizes profits