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Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice.
Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary?
Textbook:
Hawkins, D., Mothersbaugh, D., & Kleiser, S. (2020). Consumer behavior: Building marketing strategy (14th ed.). McGraw-Hill.
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