Question
Describe how did Amazon position itself in the market. (Positioning is how you align your brand or products in the target market. The goal is
Describe how did Amazon position itself in the market. (Positioning is how you align your brand or products in the target market. The goal is to offer something that is bigger, better or more valuable than your competitors to a particular market segment.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
