Describe the guiding principles required for preparing effective mission, vision, and values statements of an organization. Provide justification for the principles and support for the statements' strategic planning significance. Please note that guiding principles in this instance are the guidelines, $($not moral principles$)$ that specify the proper content of mission, vision, and values statements. You may wish to research the guidelines further.

Determine whether Alphabet's mission, vision, and values statements conform to the guiding principles $($guidelines$)$ you justified and support organizational strategic planning principles. Make certain you identify Alphabet's statements. Note: A strategic plan is the roadmap that supports the mission and moves it towards achieving the vision. Refer to the resources provided.

Assess what Alphabet's current competitive advantages and disadvantages are by considering its business partners, allies, and general operations.