1. Describe the macroeconomic factors that caused headwinds for McDonald's' in 2012.
2. Give examples of oligopolistic behavior among the rivals in the fast-food industry.
3. Regarding the discussion of when McDonald's introduced its Dollar Menu strategy in the Fall of 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case? Does this apply today?
4. Based on the case, how did the McDonald's development of its mini-restaurants improve its overall profitability?
5. What role did the policies of various governments play in influencing the international expansion strategies of McDonald's?