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(Descriptive): Describe Frazer's creative strategies and explain with examples (Bangladeshi product categories) where each should be used.
(Descriptive): Describe Frazer's creative strategies and explain with examples (Bangladeshi product categories) where each should be used.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
