Question
Design a survey (using any data collection technologies of your choice) that allows you to get real insights from stakeholders that will guide your project
- Design a survey (using any data collection technologies of your choice) that allows you to get real insights from stakeholders that will guide your project
- Every question will have a purpose - Think about what data you need to collect to help you better understand the needs users might have (this will feed your Stakeholder Requirement section Step #7), as well as validate the benefit and business case for this project Be conscious of people's time - You want to have no more than 8 questions and structure things in such a way that make it clear and easy for survey respondents to provide the insights you are looking for in 5 minutes.
- Describe two techniques that would be used to collect stakeholder's requirement.
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Marketing Research
Authors: Carl McDaniel Jr, Roger Gates
10th Edition
9781118808849
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