Design an evaluation of the marketing plan for a local food delivery service (Grab)

Section Subsection Evaluation criteria :

1. Situation Analysis – External Analysis & PESTLE Analysis
2. Internal Analysis - Analysis of company’s core competencies
3. SWOT analysis - based on the internal and external research, produce a SWOT analysis

Evaluation criteria - Evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.

Marketing Objectives:

1. Food delivery brief description
2. Marketing Objectives - Apply on SMART tool to plan and achieve goals (specific, measurable, attainable, realistic, and set within a time-based

Marketing Budget :

1. Evaluate the use of promotional plans budget
2. comment on the development and implementation of the marketing budget