DETAILS FOR THE BUSINESS:

Spa Details: Spa is located in the Toronto downtown core, surrounded by corporate offices and high-end housing

Located in the cities downtown core

Digital Marketing is used for marketing brands and building business.

1. How would a new Spa owner build awareness for their new business through the use of digital marketing channels?
2. Which channels would you recommend they use and why.
3. How would you measure the success of the digital activities you recommended?
4. What message would you put out there?
5. Who would be the target audience that you would go after?

Please provide details and rational for your answer.