Develop a Social Media Marketing Plan for a real-world business using a PowerPoint Presentation OR video format. 

• Business background
• Target audience, including key demographics
• Goals, objectives, key performance indicators (KPIs)
• Competitor analysis, including platform usage, brand consistency, posting/responding strategy
• Social media channel identification
• Content mix, including frequency, timing and content calendar
• Content & engagement strategy, including examples
• Social media advertising strategy, including target audience, and advertising example
• References

 

Length: 25-30 slides