• Diaper War: Kimberly-Clark vs. Procter & Gamble (Condensed) (Baby SBU)

2021_annual_report (ctfassets.net)

Annual Report Downloads 2021 | Procter & Gamble (pg.com)

1 : SBU Analysis - measures strategic thinking and decision making

Read the annual report for your selected firm (Diaper War: Kimberly-Clark vs. Procter & Gamble (Condensed) (Baby SBU) ) elaborate an SBU analysis based on their corporate SBUs from their annual report.

2-Question 2: Market Segmentation - measures disciplinary knowledge

If you were to segment the market (I want, you to define your segments) how would you describe the typical decision making process for selecting among the competitors for each of your segments? You may use the Positioning graph from the mini-lecture to illustrate this. Remember keep it simple to be useful and do not segment by product but customer characteristics.

3: Marketing Mix Strategies - measures disciplinary knowledge

Complete the following table based on your segments in Q2. You may add additional rows based on your segmentation of the market in Q2. You may findmodule2mini-lectures helpful when identifying marketing mix strategies (see product life cycle documents).

Segment	Marketing Strategy to Reach Market Segment See figure 2.9	Product Mix Strategy	Pricing Strategy	Channel Strategy	Promotion Strategy

4: Marketing Strategy as it relates to corporate strategy - measures strategic thinking and decision making

Based on the segments described in question 2 &3, which market would you target and what would be your marketing strategy for that target market.

5: World Marketing Strategies - measures strategic thinking and decision making

In thinking about the types of world market or global strategies that your selected sbu (based on the case study uses),what "Global or World Market' strategy (refer to linked corporate strategy mini-lecture) do you recommend and why?