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Essay using marketing principles. 1. a) Discuss the stages of the product life cycle in the context of sales and profits. (10 marks) b) Discuss

Essay using marketing principles.

1. a) Discuss the stages of the product life cycle in the context of sales and profits. (10 marks) b) Discuss the changes in any two promotion tools during the introduction, growth, maturity and decline stages of the product life cycle. (10 marks)

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