Question
Discuss how can resistance to Culture Change influence the product or service introduction on a specific market. As a marketer aware of the new business
Discuss how can resistance to Culture Change influence the product or service introduction on a specific market. As a marketer aware of the new business opportunities, design recommendations to loosen the resistance process.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
