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1.Why is demographic research so important in segmenting a country's population? 2. Explain the difference ofmust markets versus nice-to-be-in markets and provide a real life

1.Why is demographic research so important in segmenting a country's population?

2. Explain the difference of"must" markets versus "nice-to-be-in" markets and provide a real life example of this within the global market.

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