Question
1.Why is demographic research so important in segmenting a country's population? 2. Explain the difference ofmust markets versus nice-to-be-in markets and provide a real life
1.Why is demographic research so important in segmenting a country's population?
2. Explain the difference of"must" markets versus "nice-to-be-in" markets and provide a real life example of this within the global market.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
