1. Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
2. Imagine designing a conjoint for your b-school's caf. In particular, you're in charge of the daily pizza orders. Pizzas are trickywhile they're a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students' likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your caf managers could order every morning. The student body knows you're responsiblehow do you make most of them happy?