Question
Discuss how social factors may influence consumer decision making and consider how each factor will influence the consumer to purchase, or not purchase organic labelled
Discuss how social factors may influence consumer decision making and consider how each factor will influence the consumer to purchase, or not purchase organic labelled products. (14 marks)
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
