Question
Discuss how you think online and traditional marketing research and marketing analytics will change marketing plans for companies worldwide in the future. Describe what you
Discuss how you think online and traditional marketing research and marketing analytics will change marketing plans for companies worldwide in the future. Describe what you feel are the most important ethical considerations of analyzing inferential statistics.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
