Discuss the overall trend in spending on advertising and sales promotion over the past decade. Outline at least three reasons for this trend.

Describe any five of the consumer-market sales promotion techniques.

List and describe the four main techniques commonly used in trade-market sales promotions. Choose one type and demonstrate how it would operate within a certain type of industry, profession, or business.

What are the two main categories of Point-of-Purchase promotions? List and describe any five P-O-P formats available to retailers.

Assume that you are the marketing director for a business of your choiceit can be a real business or an imaginary oneand you need to reach a local audience. You are asked to compare billboard advertising and transit advertising, including their advantages and disadvantages, and prepare a short report detailing these issues. Briefly outline the report you would write, paying particular attention to the best way to promote the brand, the type of product or service you are selling, the geographic area you are in, the demographics of the local population, etc.