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Discuss the Retail Mix factors (store atmosphere, Interior layout, Advertising, Personal selling, etc) that Mercadona and Lidl Spain are using currently . please compare them
Discuss the Retail Mix factors (store atmosphere, Interior layout, Advertising, Personal selling, etc) that Mercadona and Lidl Spain are using currently . please compare them and elaborate.
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Mercadona and Lidl are two prominent retail chains operating in Spain each with its own unique approach to the retail mix factors Lets compare how they utilize various elements of the retail mix Store ...
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Auditing Cases An Interactive Learning Approach
Authors: Steven M Glover, Douglas F Prawitt
4th Edition
0132423502, 978-0132423502
