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Discuss the social and ethical concerns that the boom in digital technology has created for marketers. Draw a comparison between the reactive and proactive approaches
- Discuss the social and ethical concerns that the boom in digital technology has created for marketers.
- Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.
- How do the different types of publics influence a company's marketing environment?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
