Question
Discuss two possible segmentation variables that Hallmark could use to segment the market. Describe the different segments resulted from the segmentation. One segmentation must be
Discuss two possible segmentation variables that Hallmark could use to segment the market.
Describe the different segments resulted from the segmentation. One segmentation must be based
on a behavioral variable
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
