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Discuss what is meant by competitive advantage. Characterize the sources of competitive advantage. How might organizations gain and sustain competitive advantage?

Discuss what is meant by “competitive advantage.” Characterize the sources of competitive advantage. How might organizations gain and sustain competitive advantage?

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Competitive advantage refers to anything that allows a company to distinguish itself from its competitors in a positive way Its basically a set of uni... blur-text-image

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Recommended Textbook for

Strategic Management Concepts Competitiveness And Globalization

Strategic Management Concepts Competitiveness And Globalization

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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0538753099, 9780538753098

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