Discussion: Watch the video: Payless experiment shows people will pay more for a brand name

Payless experiment shows people will pay more for brand nameLinks to an external site.

Payless experiment shows people will pay more for brand name

Questions:

What did you think of the $$Payless Surprise$?$

What are the benefits of Public Relations stunts?

How could these types of pranks backfire?

What ramifications does this stunt and others like this have for brands and brand building efforts?