( DISNEY ) IS MY PRODUCT Provide background information on the product such as its purpose, uses, and the needs that it fulfills functional and psychological and its position in the marketplace vs its competitors PRODUCT HISTORY Provide historical information on the company and product CURRENT MARKETING STRATEGY Target market Describe the primary consumer of your product Product Compare your product's features with those of the top 2 competitors Discuss unique elements that help to distinguish your product from its competitors Evaluate and compare the different brands, sizes, packaging, quantities, and features Compare the packages for your product and its top 2 competitors Discuss the unique visuals and messages found on your product that help to distinguish it from the competitors and represent the quality of the product Price pricing for the products in this category Determine a price per unit comparison Evaluate the retail channels and retailers that the product is sold through Discuss how the product placement within the store affects sales and customer perception Identify the different types of media used to advertise your product Evaluate the messages used in the advertisements and discuss their effectiveness is making consumers buy the product Evaluate messaging specific to your product Conduct a SWOT analysis on your product and the company that produces the product SWOT ANALYSIS RECOMMENDATIONS Select one bullet point from each section and provide a recommendation on what the company can do Provide recommendations on how the company product can Build on their Strengths and or competitive advantage, Minimize their Weaknesses Take advantage of Opportunities in the marketplace Counteract or minimize Threats GROWTH STRATEGY RECOMMENDATION Select only one growth strategy Identify the growth strategy that the product should use to increase sales Provide a rationale for your growth strategy recommendation and explain why this is an effective growth strategy Market Penetration, Market Development, Product Development, Diversification

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( DISNEY+) IS MY PRODUCT Provide background information on the product such as its purpose, uses, and the needs that it fulfills - functional and

( DISNEY+) IS MY PRODUCT

Provide background information on the product such as its purpose, uses, and the needs that it fulfills - functional and psychological and its position in the marketplace vs. its competitors.
PRODUCT HISTORY Provide historical information on the company and product.

CURRENT MARKETING STRATEGY
Target market Describe the primary consumer of your product. Product Compare your product's features with those of the top 2 competitors. Discuss unique elements that help to distinguish your product from its competitors. Evaluate and compare the different brands, sizes, packaging, quantities, and features.
Compare the packages for your product and its top 2 competitors. Discuss the unique visuals and messages found on your product that help to distinguish it from the competitors and represent the quality of the product. Price
pricing for the products in this category. Determine a price-per-unit comparison.
Evaluate the retail channels and retailers that the product is sold through. Discuss how the product placement within the store affects sales and customer perception.
Identify the different types of media used to advertise your product. Evaluate the messages used in the advertisements and discuss their effectiveness is making consumers buy the product. Evaluate messaging specific to your product.

Conduct a SWOT analysis on your product and the company that produces the product.

SWOT ANALYSIS RECOMMENDATIONS Select one bullet point from each section and provide a recommendation on what the company can do Provide recommendations on how the company/product can:

Build on their Strengths and/or competitive advantage, Minimize their Weaknesses Take advantage of Opportunities in the marketplace Counteract or minimize Threats

GROWTH STRATEGY RECOMMENDATION Select only one growth strategy Identify the growth strategy that the product should use to increase sales. Provide a rationale for your growth strategy recommendation and explain why this is an effective growth strategy.

Market Penetration, Market Development, Product Development, Diversification