Disney Magic Band Case Analysis Overview In this week's learning module, you reviewed content about the use of the Magic Band at Disney Theme Parks. For this project, we will examine the business aspects of what made this leap in product technology so innovative. Please examine the use of the Magic Band from a product design perspective. Look at how the product took innovative features and combined them into one product (design for ease of use). What are the unique features of this product that make it so revolutionary for its industry? Knowing that the magic band stores personal data, has access to guest rooms, has an electric pay system tied to it, what are the security concerns around this product? What are the company liabilities issues surrounding this product? What is being done with the data that is stored on these devise? Who is ensuring that is safe guarded?