Diverse societies like culturally diverse organizations can be exciting but challenging to lead and manage. However, there are benefits that cannot be ignored as they can help leaders, and individuals to learn new skills, attitudes and understanding. Cultural diversity can promote tolerance and understanding between different cultures; it can enrich communities and organizations through shared experiences with different people; attract additional financial resources to the economy through the development and advancement of different businesses among other factors.

Cross-cultural management includes cross-cultural awareness, understanding and adequately interpreting culturally conditioned behaviours by managers and individuals, attitudes, and values, obtaining skills for maintaining and establishing the necessary relationships with current and prospective international business counterparts and being able to effectively communicate across cultures.

Coca-Cola is a cross-cultural company operating in the Caribbean and internationally.

Answer the questions below:

1. Provide the background/history of the company including the cultural make-up of the workforce.

2. Discuss the benefits of cultural diversity for this business in today's environment.

3. How can cultural intelligence in leadership and management be developed for this business?

4. What challenges can impede cross-cultural business communication in this business

5. Advise on the challenges that can be experienced managing this cross-cultural organization

6. Make recommendations, and suggest strategies and cross-cultural skills that global managers require to effectively manager this cross-cultural organization.

7. Conclusion

8. Reference/Bibliography