Question
Do personal biases from a consumer perspective or corporate direction from an industry perspective also play a role in the demand and success of a
Do personal biases from a consumer perspective or corporate direction from an industry perspective also play a role in the demand and success of a technology?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
