Question
In general, companies can use their databases in all of the following ways EXCEPT . a. to predict competitive strategies and plans b. to identify
In general, companies can use their databases in all of the following ways
EXCEPT
.
a.
to predict competitive strategies and
plans
b.
to identify
prospects
c.
to decide which customers should receive a particular
offer
d.
to deepen customer
loyalty
e.
to avoid serious customer
mistakes
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
